Heidi Gempel

Forecasting in the age of the Crystal ball from "Asia Pacific"

A Session by Heidi Gempel (Director, HGE International & HSMAI Revenue Advisory Board Member)

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About this Session

Forecasts have become unreliable in this unprecedented season as historical data points, trends and analysis that are used to build them are not relevant.

Join this session to review the fundamentals of this business critical exercise and how they relate to our situation today. We will evaluate key components that have changed in the forecasting process and components that have not changed; we consider data points that indicate when to expect changes and how to prepare for them. Heidi will also talk through activities you can prepare for when business will return.

We will also speak specifically about hotels that had to close during this period and provide insights on considerations for when to reopen and how to prepare for it. PLEASE NOTE: The video for this session cut out at 21 minutes when the speakers internet connection failed momentarily. We are currently working on re-recording the session. You can download the Powerpoint slides as well as the data slides and a report from Forward Keys on the market situation.

17 June 2020, 04:00 AM

04:00 AM - 04:45 AM

About The Speakers

Heidi Gempel

Heidi Gempel

Director, HGE International & HSMAI Revenue Advisory Board Member